Academy • Playbook
20-Minute Weekly Trend & PPC Routine
Why this routine exists
Trend data only pays off if you touch it regularly. This is a simple once-per-week, 20-minute routine to turn marketplace search data into cleaner PPC and product decisions.
You don’t need to overthink it. Same steps, every week.
Step 1 — Pick your week range (1–2 minutes)
- For fast moves: use a shorter window (4–8 weeks).
- For stable / evergreen: use 12–18+ weeks.
Keep this consistent for a few weeks so your eyes learn how the numbers behave.
Step 2 — Lock into a niche with filters (3–4 minutes)
Use Include and Exclude like a sniper:
- Include = the niche or product family you care about.
- Exclude = accessories, patterns, tutorial queries, irrelevant devices, etc.
Goal here is simple: make the table show only the kind of terms you’d actually bid on or build around.
Step 3 — Sort and shortlist (5–6 minutes)
After you click Find uptrends, focus on:
- Total improvement: bigger improvement = stronger momentum.
- End rank: the term should end in a realistic zone, not buried extremely deep.
- Weeks: more weeks = more reliable signal.
Each week, pick a small shortlist, for example:
- 3–5 terms for PPC testing.
- 2–3 terms that look like product or bundle opportunities.
Step 4 — Open charts and check shape (3–4 minutes)
Click into the chart for your shortlisted terms and sanity-check the pattern.
- You want rank numbers consistently going down over time (better rank).
- You want to avoid one-week spikes followed by a fast reversal.
- Small zig-zags are normal; the overall direction is what matters.
If the chart looks like random noise, drop it from the shortlist.
Step 5 — Turn it into PPC actions (5 minutes)
Add & adjust
- Add the strongest rising terms into phrase/exact ad groups.
- Give them a controlled but meaningful starting bid.
- Monitor them over the next 1–2 weeks, not 1–2 days.
Clean up
- Lower bids on terms that clearly lost momentum.
- Pause or negative-match terms that are burning spend with no signal.
- Focus budget where demand is actually moving up.
Step 6 — Capture product ideas (1–2 minutes)
Create a simple “idea list” where you store the most interesting rising terms that look like product or bundle candidates.
- Write the term, a quick note, and date.
- Each month, review this list and run a deeper validation pass.
The goal is not to launch something every week — it’s to keep a backlog of validated ideas based on real demand.
What this looks like in real time
- 2 minutes: choose range + filters.
- 6–8 minutes: scan table, shortlist, open charts.
- 8–10 minutes: adjust PPC and update your idea list.
Done weekly, this builds a compounding edge: you always know which terms are moving up, which are fading, and where to direct money and time.