Academy • Product Research
How to Build Product Ideas From Rising Terms
Why rising terms = early product signals
When a search term improves in rank across multiple weeks, it tells you something is gaining attention — demand is forming before supply catches up.
Your job is to translate these demand signals into product ideas before the market becomes crowded.
Step 1 — Identify breakout “clusters”
Don’t evaluate terms one by one at first. Look for clusters:
- multiple rising terms sharing the same core word,
- variations of the same concept (style/material/recipient),
- a family of items trending together.
Clusters = the strongest early signal that a niche is heating up.
Step 2 — Read “intent type” from the term
Product intent
- “penguin crochet doll”
- “wooden name sign”
- “stainless steel mug with lid”
These indicate direct product ideas.
Problem intent
- “kitchen clutter solution”
- “pet hair remover tool”
These hint at gaps you can solve with a product variation.
Step 3 — Use modifiers to shape product direction
Certain modifiers show what the market wants more specifically:
- material → wooden, steel, acrylic, silicone
- recipient → mom, dad, grandma, teacher
- style → vintage, cute, minimalist
- occasion → birthday, Christmas, wedding
These modifiers help you shape an idea into a real product concept.
Step 4 — Validate with multi-angle checks
Demand-side
- Is the term consistently improving?
- Is it part of a cluster?
- Is there follow-through in the chart?
Supply-side
- Is the space crowded or immature?
- Are existing listings weak?
- Are there easy angles to differentiate?
Step 5 — Build a quick “Product Angle Sheet”
Create a sheet with 5 columns:
- Term
- Why it’s rising
- Modifier pattern (material, recipient, style)
- Gap / improvement opportunity
- PPC testing angle
This turns raw signals into structured ideas you can act on.
Step 6 — Turn the idea into an actual opportunity
- Prototype the niche: which listings dominate?
- List the “weak spots” of top-sellers.
- Use rising modifiers to create a unique angle.
- Run PPC tests on smaller variations before committing.
Rising terms tell you what is forming. Your differentiation tells you how to win it.
What to avoid
- Chasing single-week spikes.
- Assuming one term = one product automatically.
- Ignoring the supply side — demand without execution is useless.
Product opportunities appear when rising demand meets weak supply.